Why Is YouTube Called YouTube?
YouTube (owned by Google) has come a long
way since the idea for the popular video-sharing site was first sparked at
a San Francisco dinner party in 2005. The concept was comically
inspired by the viral Super Bowl “Janet Jackson wardrobe malfunction” when
the three founders, Chad Hurley, Steve Chen, and Jawed Karim (all early employees of
PayPal at the time) discussed the difficulty of finding, watching, and sharing
video clips of the mishap online. “Video, we felt, really wasn’t being
addressed on the Internet” said Hurley in an early interview, “People were
collecting video clips on their cell phones…but there was no easy way to
share.”
YouTube began humbly as a technology startup, situated
just above a pizzeria and Japanese restaurant in San Mateo, California. Its
start was mostly thanks to an $11.5 million investment by Sequoia Capital,
one of Silicon Valley’s most profitable capital investment firms. As
expected, the site grew rapidly within its first year. Just a few months
after YouTube began its public beta testing, the site was receiving more
than 100 million views and 65,000 new videos each day. Today? Today 100 hours
of video are uploaded to YouTube every single minute!
Why is
it called YouTube?
The name “YouTube” is actually pretty straightforward. The “You”
represents that the content is user generated, created by individual users and
not the site itself and “Tube” is a nod toward an older original term for
television. Back when TVs were new, pre-LCD display monitors used cathode ray “tubes” to
deliver images. Early on in YouTube’s history, however, this caused a few
problems. In 2006, another company named Universal Tube & Rollform
Equipment, whose website was similarly named www.utube.com, filed a lawsuit against YouTube.
The outcome? The company has since changed its name to www.utubeonline.com. Since this early hiccup, the name
YouTube has grown proud and strong; the site is now localized in 75 countries
and available in 61 languages and hundreds of hours of video are uploaded each
minute! Want some more staggering statistics? Visit YouTubes Statistics page here.
Now, YouTube is a decade old and most of us can’t imagine life without
it – some would even argue we would be lost.” What Gutenberg did for writing,
online video can now do for face-to-face communication,” said TED curator Chris Anderson in his recent TED Talk on
crowd-accelerated innovation. It’s “the biggest learning cycle in human
history.” An excellent example of this phenomenon is Khan Academy, a
YouTube-based tutoring service that provides free education to more
than ten million students through YouTube, completely disrupting the
initial concept of how learning might be delivered to the masses. From
education to social awareness, journalism to advertising, and even politics to
the expansion of celebrity and popular culture, you would be hard-pressed to
find a website more influential than YouTube.
When Hurley, Chen, and Karim first sat down at that dinner party, never
would they have imagined a world in which the mere mention of the common name
“Charlie” would immediately spur the bubbling quote, “Charlie bit me! That
really hurt Charlie!” in a delightful British accent. Where would we be
without Gangnam Style, Nyan Cat, David After Dentist,
Rebecca Black’s Friday…the
list goes on and on! Without YouTube, it is unlikely that Justin Bieber would
have found fame. Some of us are okay with that.
Half of these YouTube videos have
less than 500 views – not much to brag about. But a small percentage of them
are able to garner millions and millions of hits, causing even the most obscure
individuals to become celebrities overnight. At first glance, viral videos may
seem incredibly diverse: a video in which a New York woman recording catcalls
to advocate against
street harassment, Evolution of Dance where
Comedian Judson Laipply demonstrated some of the most popular dance moves
through the ages, or Chris Crocker’s tearful rant defending
Britney Spears against haters. Millions of people upload videos to the site
hoping to catch that ‘one in a million’ shot at being a YouTube celebrity by
“manufacturing viral.” What is it exactly that causes something to catch fire
so quickly? Here’s what we know:
“Emotion
is a big driver of what goes viral. Whether something pulls on our
heartstrings, makes us angry, or provokes controversy, the more we care the
more we share.”
This also ties into a need for positive self-expression – when a user
shares a video, they are also communicating something about themselves, whether
it is their humor, fashion sense, hipster taste, or tech-savvy-ness. Relatability is key and information is the
final hook. People have an incredible interest in new information and creativity;
any video that appeals to this need to learn and experience new things tends to
do well. So what’s the formula?
Emotion + Relatability + Sharability + Novelty = That Video
Everyone Knows
Unfortunately, for many of us spotlight-seekers, every viral video also
requires a little bit of magic: that silly or heart-wrenching or vastly new
thing that makes it stand out from the rest. Think you have what it takes?
Thanks for reading “Why is YouTube Called YouTube?” What is your favorite
viral video? Comment below! #whyisyoutubecalledyoutube
The first ever YouTube video uploaded by founder Jawed Karim, “Me at the zoo”
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